Making Personal Finance Actually Simple

We believe budgeting shouldn't require a finance degree. That's why we've spent the last four years building tools that actually make sense to real people.

It Started with a Spreadsheet Problem

Back in 2021, our founder was sitting at her kitchen table at 2 AM, trying to figure out why her budget spreadsheet never matched her bank account. Sound familiar?

That frustration led to countless conversations with friends, family, and eventually hundreds of people across Thailand who all shared the same struggle — personal finance tools were either too complicated or too basic.

So we built something different. Not another app promising to solve everything, but a straightforward system that helps you see where your money goes and make better decisions about where it should go next.

Person working on financial planning at a clean desk setup

What We Actually Care About

These aren't just nice words on a website. They're the principles that guide every feature we build and every interaction we have.

Clarity Over Complexity

If you need a manual to use it, we haven't done our job right. Every feature should feel obvious the moment you see it.

Progress Over Perfection

A budget that works 80% of the time beats a perfect system you abandon after two weeks. Small, consistent steps win.

Real Support

When you email us, you get a human response from someone who actually understands budgeting challenges. No chatbots, no scripted replies.

How We Think About Budgeting

Most budgeting advice treats everyone the same. But someone earning 25,000 baht has different challenges than someone earning 80,000. Our approach adapts to where you actually are.

1

Start with Reality

We help you see your actual spending patterns first. No judgment, no lectures about that coffee habit.
2

Find Your Priorities

What matters most to you right now? Emergency fund? Vacation? New phone? We help you focus on what you actually want.
3

Make Small Adjustments

Instead of dramatic lifestyle changes, we suggest small tweaks that add up over time without making you miserable.
4

Build Momentum

Each small win makes the next step easier. Before you know it, managing money becomes a habit instead of a chore.

Clean organized workspace showing financial planning tools

Simple budgeting setup with notebook and calculator

Person reviewing financial documents in organized manner

Meet the Person Behind the Platform

We're not a huge corporation with dozens of departments. We're a small, focused team that actually uses our own product every day.

Korbin Matsumoto

Founder & Lead Developer

After watching too many friends struggle with overcomplicated budgeting apps, Korbin decided to build something that actually worked. He's been coding for eight years and budgeting (successfully) for five. When he's not improving the platform, you'll find him testing new features on his own monthly budget.

Ready to Try a Different Approach?

Join thousands of people who've discovered that budgeting doesn't have to be painful. Start with our free planning tools and see the difference for yourself.

Start Your Budget Journey